areas of expertise
Managing Partner of Frankfurt Kurnit since 2010, Jeffrey A. Greenbaum is one of the country’s leading advertising lawyers. He is a partner in the firm's Advertising, Marketing & Public Relations Group and has extensive experience representing advertisers, advertising agencies, and media companies on advertising, marketing, branded entertainment, and intellectual property matters. Best Lawyers named him "Advertising Lawyer of the Year" in the New York metro area for 2017 and the Legal 500 lists him as a 'Leading Lawyer' for Advertising and Marketing.
Mr. Greenbaum advises clients on a wide variety of advertising-related matters, including advertising regulation, rights clearance, agency/client contracts, production contracts, e-commerce, consumer privacy, sweepstakes and contests, union issues, network clearance, and global advertising clearance. He also regularly represents advertisers in connection with advertising litigation, including federal, state, and local regulatory investigations, as well as before the National Advertising Division and other self-regulatory organizations.
Mr. Greenbaum is also the Chairman of the Global Advertising Lawyers Alliance, a network of independent law firms around the world with expertise in advertising law.
He is also a Director of the Brand Activation Association (formerly, the PMA), and has also served as a member of the BAA's Executive Committee. He is also a member of the BAA's Government and Legal Affairs Committee. He was also Co-Chair of the 2007 PMA law conference.
Mr. Greenbaum has previously served as chair of the Committee on Consumer Affairs of the New York City Bar. For more than a decade, he has also chaired the New York City Bar’s annual “Hot Topics in Advertising” program. He has also served on the INTA Nontraditional Marks Committee and is a member of ASIPI.
Mr. Greenbaum is a frequent speaker on advertising issues. He has spoken at the Federal Trade Commission’s "Protecting Kids' Privacy Online" workshop, the "FTC at 100" workshop, the FTC's "Rebate Debate" workshop, and at the FTC's "Green Lights and Red Flags: FTC/BBB Rules of the Road for Advertisers" program. He has also spoken at conferences and programs sponsored by the National Advertising Division, the Association of National Advertisers, the Brand Activation Association, the National Advertising Review Council, the Electronic Retailing Self-Regulation Program, the Electronic Retailing Association, INTA, the Intellectual Property Owners Association, the Association of Independent Commercial Producers, the American Intellectual Property Law Association, ASIPI, ALI/ABA, the Association of Corporate Counsel, the American Bar Association, the New York City Bar, the New York County Lawyers Association, the New York State Bar Association, the Washington State Bar Association, and others.
Mr. Greenbaum is a member of the Dean's Advisory Council at the University of Michigan Law School. He has served as an adjunct faculty member at Parsons School of Design. He has also spoken at programs sponsored by Columbia University, New York University, New York Law School, Brandeis University, and University of Kansas.
Mr. Greenbaum has been quoted in publications such as The New York Times, The Washington Post, Bloomberg, Advertising Age, Adweek, Creativity, Marketing News, Digiday, Sports Business Global, Kiplinger, Media Post, Electronic Retailer, Advertising Compliance Service, LA Biz Journal, The National Law Journal, Antitrust, and Corporate Counsel. He has appeared on the CBS "Early Show" and Bloomberg Law. He is the author of the chapter "Specific Corporate Compliance Challenges by Practice Area: Advertising" in Corporate Compliance Practice Guide: The Next Generation of Compliance (LexisNexis, 2009). He is also the author of the chapter "Developing an Advertising Compliance Program" in Advertising and Marketing Litigation Best Practices (Aspatore, 2007). He has also served as the "Legalease" columnist for Shoot magazine.
Mr. Greenbaum is admitted to practice in New York.
awards & recognition
2015, 2017 New York "Advertising Lawyer of the Year" by Best Lawyers in America
Chambers USA America's Leading Lawyers for Business
"Leading Lawyer" in The Legal 500 in Media, Technology & Telecom: Marketing & Advertising
New York-area Super Lawyers
BTI Client Service All Stars 2014
Brand Activation Association Beacon Award 2013
Promotion Marketing Association Beacon Award 2008
Brandeis University (BA, summa cum laude, Phi Beta Kappa, 1990)
Columbia University School of Law (JD, Harlan Fiske Stone Scholar, 1993)
Upcoming Speaking Engagements
The State of Influencer Law in 2017
Jeffrey A. Greenbaum presents at "The State of Influencer Law in 2017" for Attention in Santa Monica, CA.
September 14 2017
2017 Hot Topics in Advertising Law
Jeffrey A. Greenbaum will be chairing the annual “Hot Topics in Advertising Law” program at the City Bar in New York City.
October 13 2017
Past Speaking Engagements
Working Within the Shades of Gray: Frankfurt Kurnit’s Second Annual Advertising Law Summit
Legal questions confronting in house marketing lawyers rarely elicit simple "yes" or "no" answers. (If only they did!) More often than not — to the consternation of clients working on tight deadlines — the answer is "maybe" or "it depends" or "there's a risk." How do you help your marketing clients evaluate the risks and weigh them against potential rewards?
June 8 2017
AICP: Lawyers on the Clock
Jeffrey A. Greenbaum speaks at AICP: Lawyers on the Clock. The firm sponsors this annual event.
June 5 2017
SHOOTonline Directors/Producers Forum and New Directors Showcase 2017
Jeffrey A. Greenbaum and Victoria Cook present a seminar for SHOOTonline's Directors/Producers Forum 2017 focusing on the directors. The seminar will speak to contracts, career development, and branded content.
May 25 2017
IBC Legal: Advertising & Marketing Law Conference
Jeffrey A. Greenbaum speaks at the “Advertising & Marketing Law” conference in London, sponsored by IBC Legal. He will be speaking on “News from the US” and “Advertising and Marketing: The Global Perspective.”
May 4 2017
A Dozen Things You Need To Know About Advertising Law for 2017
Jeff Greenbaum and Brian Murphy from our New York office, and Daniel Goldberg from our new Los Angeles office, will lead a fun, fast-paced and informative discussion in which they discuss recent developments in advertising law at Shutters on the Beach in Santa Monica. For more information and to RSVP, click here.
February 21 2017
NYSBA Managing Partners Conference Series
Jeffrey A. Greenbaum speaks at the “Managing Partners Conference Series,” sponsored by the New York State Bar Association.
February 15 2017
PLI’s Global Advertising Law Year in Review
Jeffrey A. Greenbaum will be speaking at a “Global Advertising Law Year in Review” webinar, sponsored by the Practicing Law Institute.
January 19 2017
BAA - ANA Marketing Law Conference
November 9 2016
Frankfurt Kurnit Sponsors GALA Advertising Law Conference in Amsterdam
Frankfurt Kurnit Klein + Selz, Clearcast and the Dutch Advertising Code Authority co-sponsor GALA's Advertising Law Conference in Amsterdam. Jeffrey A. Greenbaum is GALA's current Global President.
November 3 2016
FTC Year in Review 2016
Jeffrey A. Greenbaum and Jeffrey Farmer (Senior Counsel from Re:Sources USA) will present an FTC Year in Review for Association of Corporate Counsel members at Frankfurt Kurnit.
October 26 2016
Hot Topics in Advertising Law 2016
Jeffrey A. Greenbaum chairs the 15th annual “Hot Topics in Advertising Law” program at the New York City Bar, in New York.
October 21 2016
Interactive Advertising Bureau
Jeffrey A. Greenbaum speaks at the Interactive Advertising Bureau’s “2016 IAB Global Summit” on “Legal Matters: Around the World of Policy, ePrivacy, and Digital Advertising Laws.” The event takes place in New York City.
September 29 2016
Jeffrey A. Greenbaum at the Advertising Bureau Global Summit
Jeffrey A. Greenbaum speaks about global advertising issues at the Interactive Advertising Bureau Global Summit in New York City.
September 28 2016
Intellectual Property Owners Association Annual Meeting 2016
Jeffrey A. Greenbaum speaks on a panel, “Brands Under Attack: How Brand Owners Can Save Face,” at the Intellectual Property Owners Association annual meeting in New York City.
September 13 2016
#SponsoredContent! What You Need to Know About the FTC Guidelines
Jeffrey A. Greenbaum speaks on "#SponsoredContent! What You Need to Know About the FTC Guidelines When Counseling Advertisers and Influencers in New Media" for the Beverly Hills Bar Association .
July 20 2016
Global Social Media Marketing
Jeffrey A. Greenbaum moderates a panel, “Global Social Media Marketing,” with lawyers from the Global Advertising Lawyers Alliance representing the United Arab Emirates, the United Kingdom, Costa Rica, and South Africa.
July 11 2016
AICP Week 2016
Jeffrey A. Greenbaum speaks at the AICP’s “Lawyers on the Clock” in New York City. The event is part of AICP Week.
June 9 2016
Change is Good (But Only If You Know About It) - What’s Ahead for Advertising Lawyers in 2016
Advertising law is changing all the time. There are changes from regulators, self-regulators and unions. Changes from social platforms and review sites. Changes from privacy and data security czars. Changes from courts and bar committees. To clear your campaigns with confidence, you need to stay ahead of the changes.
June 8 2016
Shoot Magazine Directors/Producers Forum 2016
Jeffrey A. Greenbaum speaks at the Shoot Magazine Directors/Producers Forum & 14th Annual New Directors Showcase at the DGA Theater in New York City. In a session entitled, “Role Reversal: Lawyer on the Witness Stand,” he will be interviewed by Shoot Editorial Director & Publisher Roberta Griefer. For more information and to request a seat at the event, please click here.
May 26 2016
Advertising & Marketing Law Conference
Jeffrey A. Greenbaum speaks at the 6th Annual Advertising & Marketing Law Conference in London, England.
April 28 2016
Hashtag Law – Legal Issues in Using Hashtags in Advertising and Social Media
March 17 2016
Everything You Always Wanted to Know About #Hashtags* *But Were Afraid to Ask
January 27 2016
Global Advertising Law Year in Review
Jeffrey A. Greenbaum moderates a call-in program, “Global Advertising Law Year in Review.” The program, sponsored by PLI, will feature updates on global advertising law developments from around the world.
January 13 2016
PLI Hashtag Briefing
December 17 2015
Brand Activation Association (BAA) 37th Annual Marketing Law Conference
Jeffrey A. Greenbaum, Rick Kurnit and Brian Murphy moderate panels at "Walking the Line: Between Innovation and Regulation". The annual BAA Marketing Law Conference takes place November 9-11 at the Downtown Chicago Marriott.
November 9 2015
Motion Picture and Television Licensing in Today’s World: More Than Just Action Figures
Jeffrey A. Greenbaum speaks on "Motion Picture and Television Licensing in Today's World: More Than Just Action Figures," at the Practising Law Institute's Technotainment conference in New York City.
October 15 2015
Jeffrey A. Greenbaum at ADWKSF
Jeffrey A. Greenbaum is a featured speaker at ADWKSF on the panel, "Creative & Legal - Horror Stories & How to Avoid Them", presented by Ad 2 San Francisco and The San Francisco Egotist on Tuesday, October 13th.
October 13 2015
CLE and Cocktail Party with the Association of Corporate Counsel Members
Our Advertising Group hosts a CLE on FTC issues, and a cocktail party, for Association of Corporate Counsel members. Jeff Greenbaum and Shelly Paioff of Taboola will present on FTC developments.
October 8 2015
GALA Breakfast Seminar
Jeffrey A. Greenbaum will speak at GALA's Breakfast Seminar on "International Trends in Regulation and Self-Regulation in Digital Marketing".
June 20 2015
Hot Topics in Advertising Law 2015
Jeffrey A. Greenbaum speaks on "Special Topics in Advertising on Platforms" at the Practicing Law Institute's Hot Topics in Advertising Law 2015 in New York City.
June 3 2015
Negotiating Advertising Agency/Client Contracts
Jeffrey Greenbaum speaks on "Negotiating Advertising Agency/Client Contracts" at the Brand Activation Association's Business of Marketing Law Conference.
June 2 2015
SHOOT 2015 13th Annual New Directors Showcase
May 21 2015
INTA: Emerging Issues in Native Advertising
Jeffrey A. Greenbaum moderates the Table Topic, "Emerging Issues in Native Advertising," at INTA's Annual Conference.
May 5 2015
Hot Topics in Advertising Law in Canada and the United States
The Global Advertising Lawyers Alliance (GALA) presents “Hot Topics in Advertising Law” in Toronto on April 20th, and New York on April 23rd. Jeffrey Greenbaum, Global Chairman of GALA, will speak on advertising law issues in the US. For more details on the event click here.
April 23 2015
FTC 2014 Advertising Year in Review
February 6 2015
Conducting Global Sweepstakes & Contests
Jeffrey A. Greenbaum moderates the Practising Law Institute's "Conducting Global Sweepstakes & Contests" webcast.
January 13 2015
Disclosures in Advertising
December 12 2014
International Seminar on Advertising Law
December 4 2014
ANA Legal Affairs Committee meeting
Jeffrey A. Greenbaum speaks on "What's Hot at the FTC" at the ANA Legal Affairs Committee meeting.
November 12 2014
Crossing Borders Without Crossing the Line - Global Advertising Compliance
Jeff Greenbaum moderates "Crossing Borders Without Crossing the Line - Global Advertising Compliance" at the 36th Annual BAA Marketing Law Conference in Chicago.
November 7 2014
Global Advertising Lawyers Alliance and the Swedish Marketing Managers
Jeffrey A. Greenbaum speaks on social media issues at an online advertising program sponsored by the Global Advertising Lawyers Alliance and the Swedish Marketing Managers, in Stockholm, Sweden.
October 10 2014
Native Advertising – A Look at US Legal, Regulatory, and Business Developments
Rick Kurnit presents "'Native Advertising' - a look at US Legal, Regulatory, and Business Developments" at Lewis Silkin LLP in London.
October 7 2014
BBB Self-Regulation Conference
Jeffrey A. Greenbaum speaks at the BBB Self-Regulation Conference in Washington D.C., and moderates a panel on "Self-Regulation in a Global Economy: Barriers and Opportunities."
June 24 2014
Business Affairs Boot Camp
Jeffrey A. Greenbaum speaks at a "Business Affairs Boot Camp" sponsored by the AICP.
June 12 2014
Global Advertising: Advertising Law in the UK
Jeffrey A. Greenbaum and Brinsley Desden of Lewis Silken provide an overview of the rules governing advertising to consumers in the United Kingdom, with a special emphasis on social media. This program is co-sponsored by the Global Advertising Lawyers Alliance, and will take place at Frankfurt Kurnit from 9:00AM to 10:00AM.
June 2 2014
Law Seminars International: Call from Anywhere for a 90 Minute Expert Analysis
Jeffrey A. Greenbaum moderates a call-in program on "Legal Issues in Ambush Marketing". In addition to the United States, the panel includes lawyers from Canada, The Netherlands, South Africa, and Brazil. The program is sponsored by Law Seminars International and the Global Advertising Lawyers Alliance.
May 19 2014
Jeffrey A. Greenbaum speaks on "Breaking news: What Katherine Heigl's lawsuit means for your brand" for socialmedia.org.
April 15 2014
Jeffrey A. Greenbaum speaks on "Green Marketing, Antisocial Behavior, and Viral Marketing" at the ASIPI conference in Punta Cana.
December 2 2013
Brand Activation Association (BAA) Marketing Law Conference
Jeffrey A. Greenbaum, Rick Kurnit, and Greg Boyd speak at the 35th Annual BAA's "Marketing Law Conference" in Chicago. Frankfurt Kurnit sponsors the conference, one of the largest in the world for brand marketers and their agencies.
November 18 2013
Association of Independent Commercial Producers: Lawyers on the Clock
Jeffrey A. Greenbaum speaks on advertising and commercial production issues at "Lawyers on the Clock," sponsored by the Association of Independent Commercial Producers, in New York City.
November 4 2013
Hot Topics in Advertising & Marketing Law
Jeffrey A. Greenbaum chairs the New York City Bar’s annual "Hot Topics in Advertising & Marketing Law" event.
October 23 2013
Licensing IP and Technology
Jeffrey A. Greenbaum speaks at the "Licensing IP and Technology" conference in Seattle, Washington.
August 15 2013
Meet the Regulators
Jeffrey A. Greenbaum hosts a "Meet the Regulators" breakfast, sponsored by the Brand Activation Association. The event features Bill Effron, Director of the FTC’s Northeast Region, Jane Azia, Director of the New York Attorney General’s Consumer Frauds Bureau, and Marla Tepper, General Counsel of the New York City Department of Consumer Affairs.
May 13 2013
Hot Topics in Social Media Marketing
Jeffrey Greenbaum moderates a discussion at the INTA Annual Meeting in Dallas, Texas regarding the latest "Hot Topics in Social Media Marketing".
May 5 2013
The Justice Media Conference
Jeffrey A. Greenbaum speaks at the Justice Media Conference at Brandeis University.
April 27 2013
Association of Independent Commercial Producers Digital Town Hall in New York
Jeffrey A. Greenbaum speaks at the AICP Digital Town Hall in New York City.
April 23 2013
A Marketer Under Every Bed: Behavioral Targeting and the First Amendment
Jeffrey A. Greenbaum speaks at the 26th annual Media and the Law Seminar in Kansas City on April 19, 2013.
April 19 2013
FTC Staff Revises Online Advertising Disclosure Guidelines
Jeffrey A. Greenbaum conducts a telebriefing, with Michael F. Ostheimer from the Federal Trade Commission, on the new online advertising disclosure guidelines.
April 17 2013
Association of Independent Commercial Producers Digital Town Hall in California
Jeffrey A. Greenbaum speaks at the AICP Digital Town Hall in Los Angeles, California.
April 10 2013
Crisis Management: Utilizing Morals Clauses
Jeffrey Greenbaum speaks on "Crisis Management: Utlizing Morals Clauses" and a "Quick PR Response to Protect a Celebrity and/or the Brand" at the Entertainment Law Summit.
January 24 2013
Law Seminars International
Jeffrey Greenbaum participates in a telebriefing for the Law Seminars International on the FTC's Final Green Marketing Guides.
December 5 2012
34th Annual PMA Marketing Law Conference
Rick Kurnit, Jeffrey Greenbaum, Terri Seligman and Christopher Chase speak at the the Promotional Marketing Association's Marketing Law Conference: "Ahead of the Curve: Converging Platforms & Diverging Laws" in Chicago. Frankfurt Kurnit sponsors the event.
November 13 2012
Social Media Takes Off
Jeffrey A. Greenbaum speaks on the panel "Social Media Takes Off" at the ABA’s annual Forum on Air & Space Law meeting .
October 26 2012
Association of Independent Commercial Producers
Jeffrey A. Greenbaum speaks at the AICP's annual conference.
October 24 2012
11th Annual Hot Topics in Advertising & Marketing Law
Jeffrey A. Greenbaum chairs this 11th Annual "Hot Topics in Advertising & Marketing Law" event at the New York City Bar.
October 17 2012
Advertising and Marketing Law
Jeffrey A. Greenbaum speaks at the Advertising and Marketing Law program sponsored by the Washington State Bar Association in Seattle.
April 18 2012
Jeffrey Greenbaum at the 2012 ANA Advertising Law & Public Policy Conference
Jeffrey A. Greenbaum speaks at the 2012 ANA Advertising Law & Public Policy Conference in Washington, D.C.
March 28 2012
Advertising Law in the Digital Age
Jeffrey A. Greenbaum speaks at the C5 forum on developing, and challenging, comparative advertising claims on a global basis in London.
February 29 2012
How Advertising Self-Regulation Benefits Social Media and Marketing
Jeffrey A. Greenbaum moderates the event "How Advertising Self-Regulation Benefits Social Media and Marketing", sponsored by the National Advertising Review Council as a part of Social Media Week.
February 15 2012
Jeffrey A. Greenbaum speaks on "Green Advertising" at the PMA Law Conference in Chicago.
November 16 2011
10th Annual Hot Topics in Advertising & Marketing
Jeffrey A. Greenbaum chairs the annual "Hot Topics in Advertising & Marketing" at the New York City Bar.
October 19 2011
Social Media & Testimonials
Jeffrey A. Greenbaum speaks on social media and testimonials at the 2011 Electronic Retailing Self-Regulation Program's Advertising Week Summit in New York City.
October 6 2011
Law Seminar International’s Sixth Annual Advanced Conference
Jeffrey A. Greenbaum speaks at the Law Seminar International's Sixth Annual Advanced Conference on "New Issues in Today's Licensing Transactions" in Seattle.
August 29 2011
Using Testimonial Claims in Social Media Platforms
Jeffrey A. Greenbaum speaks on "Using Testimonial Claims" at the Affiliate Summit East in New York City.
August 22 2011
ACI’s Green Marketing Compliance Summit
Jeffrey A. Greenbaum speaks on "Working with an Unworkable Standard: Effectively Using Certification Seals on Packaging with Appropriate Disclosures" at ACI's Green Marketing Compliance Summit in Chicago.
May 24 2011
ACI’s Advertising IP Forum for Advertising Counsel
Jeffrey A. Greenbaum moderates a panel discussion on "China, the EU and Canada: Defending your Intellectual Property Against the Risks of a Global Advertising Campaign" at the ACI's Advertising IP Forum for Advertising Counsel in New York City.
April 27 2011
Getting the Most Bang Out of a Social Media Boom
Jeffrey A. Greenbaum speaks on "Getting the Most Bang Out of a Social Media Boom" at the New York Law School.
April 4 2011
C5’s Advertising Law Conference
Jeffrey A. Greenbaum speaks on "Building in Recent Regulatory and Case Law Developments into Your Comparative Advertising Campaign and What To Do If a Competitor Steps Out of Line" at C5’s Advertising Law Conference in London.
February 28 2011
Jeffrey Greenbaum Speaks at the Promotion Marketing Association Law Conference
November 19 2010
Jeffrey Greenbaum speaks at the Law Seminars International’s Telebriefing
Jeffrey A. Greenbaum speaks on "New Changes to the FTC's Green Guides" at the Law Seminars International's Telebriefing.
November 10 2010
Jeffrey Greenbaum Speaks at AICP’s 2010 Annual Conference
Jeffrey A. Greenbaum speaks at the Association for Independent Commercial Producers' "Lawyers on the Clock" panel at the TimesCenter in New York as part of the AICP's 2010 annual conference.
October 26 2010
Jeffrey A. Greenbaum Speaks at the ACCA’s Annual Compliance Seminar
Jeffrey A. Greenbaum speaks at ACCA's Annual Compliance Seminar at the Museum of Arts and Design in New York to discuss advertising compliance under the Obama Administration. Frankfurt Kurnit sponsors the event.
September 30 2010
Jeffrey A. Greenbaum Speaks at the Intellectual Property Owners Association Annual Meeting
Jeffrey A. Greenbaum speaks on "Growing Pains of Going Green: Trials and Tribulations of 'Green" Marks and Marketing" at the Intellectual Property Owners Association Annual Meeting in Atlanta.
September 13 2010
Jeffrey A. Greenbaum Speaks at the Law Seminars Licensing Transactions Conference
Jeffrey A. Greenbaum speaks on "Special Considerations for Social Media and Online Marketing: Defining Who Is Responsible for What When Problems Arise" at the Law Seminars Licensing Transactions Conference in Seattle.
August 26 2010
Jeffrey A. Greenbaum Speaks at ACI’s Litigating and Resolving Advertising Disputes Event
Jeffrey A. Greenbaum speaks on "Inside Strategies for Effectively Utilizing the NAD to Resolve Advertising Disputes" at the ACI's Litigating and Resolving Advertising Disputes event.
June 16 2010
Jeffrey A. Greenbaum Speaks on Engaging in Compliant Green Marketing Practices
Jeffrey A. Greenbaum speaks on "Engaging in Compliant Green Marketing Practices in Today's Regulatory Environment and Advertising: Creating and Managing Global Advertising Campaigns" at C5's Third Advertising Law Forum.
June 9 2010
Jeffrey A. Greenbaum Participates in a COPPA Rule Review Roundtable
Jeffrey A. Greenbaum participates in a COPPA Rule Review Roundtable on "Protecting Kids' Privacy Online" at the FTC Conference Center in Washington, DC.
June 2 2010
Jeffrey A. Greenbaum Presents for the American Intellectual Property Association
Jeffrey A. Greenbaum presents a webinar on legal issues in user generated content for the American Intellectual Property Association.
April 7 2010
Jeffrey Greenbaum Speaks on “The Greening of America”
Jeffrey A. Greenbaum speaks on "The Greening of America" at the Association of National Advertisers Advertising Law and Public Policy Conference in Washington, D.C.
March 17 2010
Jeffrey Greenbaum Leads a Breakfast Panel Discussion on Advertising Compliance for Corporate Counsel
Jeffrey A. Greenbaum leads a breakfast panel discussion on advertising compliance for corporate counsel at Frankfurt Kurnit. LexisNexis and The Corporate Lawyering Group sponsor the event.
March 16 2010
ACCA: FTC Developments
Jeffrey A. Greenbaum presents the 'Recent FTC Developments' for members of the Association of Corporate Counsel of New York.
6th Annual Advertising & Marketing Law Conference
Business of Marketing Law
Jeffrey A. Greenbaum speaks at the “Business of Marketing Law” conference in Purchase, New York, sponsored by the Brand Activation Association.
news & press
Frankfurt Kurnit in The Legal 500 2017
The Legal 500, a London-based directory of leading lawyers, listed Frankfurt Kurnit for Media, Technology & Telecom work (Marketing and Advertising) in Tier 1 in its 2017 edition
Frankfurt Kurnit in Chambers 2017
For the thirteenth consecutive year Chambers USA America's Leading Lawyers for Business recognized Frankfurt Kurnit. Chambers USA ranked us for our: Advertising: Transactional & Regulatory, Intellectual Property: Trade Mark & Copyright, Media & Entertainment: Entertainment Litigation, and Media & Entertainment: Film, Music, Television & Theater work.
SHOOT Directors/Producers Forum: Legal Aid
SHOOT’s Directors/Producers Forum and evening New Directors Showcase, both held at the DGA Theatre in NYC on Thursday, May 25, offered a wide range of insights and observations, as well as substantive exposure for up-and-coming filmmaking talent. The Forum featured Jeff Greenbaum and Victoria Cook. Here’s a rundown of Forum proceedings.
FTC “Influencer” Letters Shed More Light on “Clear and Conspicuous”
The FTC staff recently sent out more than 90 letters reminding influencers and marketers that influencers should clearly and conspicuously disclose their relationship to brands when promoting or endorsing products through social media.
Don’t Have the Budget for a Celebrity Instagrammer?
Honesty is Not the Same as Full Disclosure: the FTC’s Recent Letters to Influencers
The FTC staff recently sent out more than 90 letters reminding influencers and marketers that influencers should clearly and conspicuously disclose their relationship to brands when promoting or endorsing products through social media.
Will FTC Crack Down On Instagram Ads?
FTC Policy Statement Focuses on Homeopathic Health Claims
Last week, the Federal Trade Commission issued its new "Enforcement Policy Statement on Marketing Claims for Over-the-Counter (OTC) Homeopathic Drugs," as well as a staff report on a workshop that the Commission held last year on OTC homeopathic drug advertising.
Global Examples of Advertising to Avoid
Thirty-nine Frankfurt Kurnit Attorneys Named “Super Lawyers” for 2016
Super Lawyers listed thirty-nine Frankfurt Kurnit attorneys in its 2016 edition.
Jeffrey A. Greenbaum featured in Mashable
The Best Lawyers in America 2017
In its 2017 edition, Best Lawyers "Best Law Firms" ranked Frankfurt Kurnit nationally in "Tier 1" in Advertising, Copyright, Entertainment - Motion Pictures and Television, and Trademark Law, "Tier 2" in Litigation - Intellectual Property, Media Law, and Trusts & Estates Law, and "Tier 3" in Commercial Litigation and Regulatory Enforcement Litigation.
Brazil Enacts New Ambush Marketing Laws
Frankfurt Kurnit in The Legal 500 2016
The Legal 500, a London-based directory of leading lawyers, listed Frankfurt Kurnit for Media, Technology & Telecom work (Marketing and Advertising) in Tier 1 and Intellectual Property work (Copyright) in its 2016 edition.
Frankfurt Kurnit in Chambers 2016
For the twelfth consecutive year Chambers USA America's Leading Lawyers for Business recognized Frankfurt Kurnit. Chambers USA ranked us for our: Advertising: Transactional & Regulatory, Intellectual Property: Trade Mark & Copyright, Media & Entertainment: Entertainment Litigation, and Media & Entertainment: Film, Music, Television & Theater work.
SHOOT Directors/Producers Forum Features Producer Perspectives, Content & Technology, Legal Issues
14th Annual Global Advertising Alliance Meeting
FTC Settles First Native Advertising Case Against Fashion Retailer
Jeffrey Greenbaum featured in Legal Marketing Launch Podcast
Cardozo Law Advertising Conference Panel 2: Native Advertising
FTC Brings Action Against Glue Manufacturer Over “Made in USA” Claims
When can a marketer claim that its products are "Made in the USA" if the products contain foreign materials? A recent FTC action provides guidance. Here's what happened.
Peyton Manning and Budweiser Controversy
FTC Cracks Down on False ‘Biodegradable’ Product Claims
NAD Scotts Decision: Marketers - Not Customers - Are Responsible for Online Review Compliance
Encouraging customers to write product reviews is a common and effective marketing tactic. But the disclosure requirements are significant. And a mistake can rankle competitors and lead to scrutiny by regulators or self-regulatory bodies such as NAD. That's what recently happened to The Scotts Company ("Scotts") when United Industries Corporation ("United Industries"), the maker of the Spectracide line of household insect and weed control products, challenged a sweepstakes promotion for the company's competing Ortho Home Defense, Ortho Bug-B-Gon, and Ortho Weed-B-Gon products. Here's what happened.
FTC Challenges Consumer Gag Clauses as Unfair Practices.
In two recent matters, the Federal Trade Commission ("FTC") challenged so-called gag clauses or non-disparagement provisions incorporated in contracts between marketers and consumers, alleging that prohibiting consumers from publishing negative reviews about the marketer is an unfair practice in violation of Section 5 of the FTC Act.
New Irish Advertising & Marketing Code
Risk Management: New Patent Insurance Will Help Marketers Fight Claims from “Trolls”
In August 2015, the Association of National Advertisers (ANA) announced a groundbreaking program to provide patent insurance to its members.
Marketer Sued By FTC For Trying To Suppress Bad Reviews
Thirty-seven Frankfurt Kurnit Attorneys Named “Super Lawyers” for 2015
Super Lawyers listed thirty-eight Frankfurt Kurnit attorneys in its 2015 edition.
The Best Lawyers in America 2016
Best Lawyers recognized our firm and 18 of our attorneys in their 2016 list.
Senators Steamed Over Faux Events Honoring Veterans
Why Women Quit
Global Food Marketers Take Note: Chile to Restrict Food Ads to Kids
GALA Announces Video Series
Jeffrey A. Greenbaum was quoted about the release of the Global Advertising Lawyers Alliance's video series on complying with advertising laws around the world. The videos are available, for free, on GALA’s YouTube channel here.
Self Regulation in Advertising
Lawyers, Authorities and Marketing Experts Call Companies to Make Responsible Advertising Choices
When are Manufacturers Liable for Claims Made by Their Retailers?
The Federal Trade Commission ("FTC") recently closed an investigation into whether Quickie Manufacturing Corporation ("Quickie"), a maker of cleaning products, engaged in unfair or deceptive acts or practices when third-party retailers marketing Quickie products made unqualified and unsupported "Made in USA" claims.
Frankfurt Kurnit in The Legal 500 2015
The Legal 500, a London-based directory of leading lawyers, recommended Frankfurt Kurnit for Media, Technology & Telecom work (Marketing and Advertising) and Intellectual Property work (Copyright) in its 2015 edition.
Facebook ‘Likes’ And Pinterest Photos Can Be Endorsements, FTC Says
SHOOT’s Directors/Producers Forum
Appeals Court Offers Mixed Verdict in POM Wonderful Case
Jeffrey A. Greenbaum was quoted by FTC Watch about the recent ruling by the U.S. Court of Appeals where a panel of judges reminded advertisers to be more careful about backing up claims, but also warned the FTC that there are limits on its regulatory powers.
Frankfurt Kurnit in Chambers 2015
For the eleventh consecutive year Chambers USA America's Leading Lawyers for Business recognized Frankfurt Kurnit.
FTC Shuts Down Revenge Porn Site
Earlier this year, the FTC publicly banned the operator of an alleged "revenge porn" website from sharing nude videos or photographs of people without their affirmative express consent.
Shitstorm & Native Advertising
Advertising Law: A Global Legal Perspective
CMO Council [here] and TheMarketingSite.com [here] quoted Global Advertising Lawyers Alliance (GALA) Chairman, Jeffrey Greenbaum, on GALA's recent release of "Advertising Law: A Global Legal Perspective," an advertising law book which provides an overview of the advertising and marketing laws in 56 countries.
Thirty-four Frankfurt Kurnit Attorneys Named “Super Lawyers” for 2014
Super Lawyers listed thirty-five Frankfurt Kurnit attorneys in its 2014 edition.
Businesses Stay Clear of Using Super Bowl Name
The New York Times (here), Fox News (here), HeraldNet (here), Demanjo NewsDesk (here), The DPost.com (here), News Bites, SaintPetersBlog, The Lewinston Tribune Online, and Chicago's Daily Herald quoted Jeff Greenbaum on the use of the phrase - "Super Bowl" - in advertising.
Experts Reunite at the International Seminar on Right of Publicity
Know Your’ Rights
With Warning Letters, FTC Continues to Aggressively Police Environmental Marketing Claims
As part of its continuing efforts to combat deceptive environmental marketing claims, the Federal Trade Commission ("FTC") recently sent warning letters to 15 plastic bag advertisers cautioning them that their "oxodegradable," "oxo biodegradable," and "biodegradable" claims may be deceptive.
Negative Options: FTC Alleges ROSCA Violations for First Time
Remember ROSCA? That's OK, the FTC just remembered it too.
New Beer Advertising Laws for Russia
Bizcommunity.com quoted Jeffrey Greenbaum on legislation in Russia that impacts the ability of marketers to advertise beer.
Frankfurt Kurnit Adds Catherine Farrelly as Trademark Practice Co-Chair
Frankfurt Kurnit Klein + Selz has appointed Catherine M. C. Farrelly (formerly Catherine M. Clayton) as partner and co-chair of the firm’s Trademark and Brand Management Group effective September 30th, 2014.
AMP, The poolhouse Bring Music Discussion To NY
Best Lawyers 2015
Best Lawyers recognized our firm and 17 of our attorneys in their 2015 list.
Jeffrey A. Greenbaum Named Advertising Lawyer of the Year
Seminar Will Explore Latest Advertising Issues
The Metropolitan Corporate Counsel featured information about "Hot Topics in Advertising & Marketing 2007", a CLE seminar hosted by the New York City Bar Association and chaired by Jeffrey A. Greenbaum.
Tide Thinks Twice About its Lebron Tweet
New Canadian Anti-spam Law
Italia Oggi, a Milan newspaper that covers economics and politics, quoted Jeffrey A. Greenbaum on a new anti-spam law in Canada.
2014 Frankfurt Kurnit in The Legal 500
The Legal 500, a London-based directory of leading lawyers, recommended Frankfurt Kurnit for Media, Technology & Telecom work (Marketing and Advertising) and Intellectual Property work (Copyright) in its 2014 edition.
Creating Original Content for Your Brand? Avoid the Pitfalls of ‘Product Placement 2.0’
Jeffrey Greenbaum on Ambush Marketing
Havaianas Draws World Cup Demand Without FIFA: Corporate Brazil
As World Cup Nears, Ambush Marketing Takes to the Field
Frankfurt Kurnit in Chambers 2014
For the tenth consecutive year Chambers USA America's Leading Lawyers for Business recognized Frankfurt Kurnit.
Ambush Marketing is Alive and Thriving, According to Recent GALA Assessment
Katherine Heigl’s Duane Reade Lawsuit Exposes Legal Murkiness of Tweets
Brazil Bans Advertising to Children Under Age 12
Advertising Compliance Service quoted Jeffrey A. Greenbaum regarding the Brazilian Ministry of Human Rights' Council of Rights of Children and Teenagers' resolution that effectively bans all advertising to children under age twelve.
Ad-ID Deadline for SAG-AFTRA Commercials is April 1
As of April 1, 2014, all commercials produced under the SAG-AFTRA contract featuring SAG-AFTRA talent must incorporate the Ad-ID coding mechanism, developed by the American Association of Advertising Agencies and the Association of National Advertisers in 2003, for commercial tracking and calculating appropriate payments.
FTC Busts ADT for Failing to Disclose Paid Endorsers
The FTC has recently been focused on transparency in online communications, however according to Jeff Greenbaum in his Adweek article, "FTC Busts ADT for Failing to Disclose Paid Endorsers", the recent ADT case is evidence that they are looking at traditional media as well.
Ferraiuoli LLC Joins Global Advertising Lawyers Alliance
Brands Court Legal Danger in Real-Time Rush
Jeffrey A. Greenbaum Elected GALA Global President
Frankfurt Kurnit Managing Partner Jeffrey A. Greenbaum Elected President Of GALA
FTC Goes After Flashlight App for Sharing Location Data
‘Astroturfing’ Bust Spotlights Online Review Troubles
Frankfurt Kurnit in “Best Lawyers 2014”
In its 2014 edition Best Lawyers ranked Frankfurt Kurnit in "Tier 1" in Advertising, Copyright, Entertainment, Trademark, and Trust & Estates Law, "Tier 2" in Litigation (IP) and Media Law, and "Tier 3" in Commercial Litigation and Regulatory Enforcement Litigation.
iPhone Accessories Company Settles FTC Charges
A marketer of iPhone accessories and other products recently settled Federal Trade Commission charges that the company made false claims that its products are made in the United States.
Jeffrey A. Greenbaum Quoted by The Wrap on “Scandal” Scandal
The Wrap quoted Jeffrey A. Greenbaum in its article about allegations that ABC used an ABC employee to run a fan blog and tweet in support of the show "scandal" without disclosing the relationship.
Native Advertising Sweeps Industry Regulatory Landscape
In the modern media landscape, companies often blend advertisements with news, entertainment, and other content, a practice sometimes referred to as "native advertising." When consumers do not realize that they are viewing advertising or sponsored content both the media and the advertisers generally have an obligation to disclose to consumers that the content is, in fact, sponsored content.
Thirty-two Frankfurt Kurnit Attorneys Named “Super Lawyers” for 2013
FTC Bars Mattress Companies from Making Unsupported Green Claims
In separate settlements with the FTC, three mattress manufacturers recently agreed to stop making alleged unsupported green claims, including that their mattresses do not contain harmful volatile organic compounds.
Distinguishing Advertising from Search Results
As part of its ongoing effort to provide guidance to digital advertisers (including the recent release of the updated digital advertising guidance, staff at the Federal Trade Commission's Bureau of Consumer Protection recently sent a letter to search engine companies, including Google, Bing, Yahoo! and various shopping, travel and local business search engines.
FTC Warns Search Engines About Paid Ads
BuzzFeed Slideshow Leads to Copyright Lawsuit
Filmmaking Continuum on Display at SHOOT’s Directors/Producers Forum, New Directors Showcase
Jeffrey A. Greenbaum addressed legal issues arising from the intersection of advertising and entertainment at the SHOOT Directors/Producers Forum and was mentioned in an article highlighting the major topics from the event.
Views on the News: Graduation
So You Want to Self-Regulate? The National Advertising Division as Standard Bearer
The ABA's Antitrust Journal article quoted Jeffrey A. Greenbaum on how NAD decisions serve as an important source of guidance for advertisers.
JPC and SAG-AFTRA Tentative Deal Terms
The Joint Policy Committee and SAG-AFTRA reached a tentative deal on a new Commercials Contract. If approved, the deal will then be presented to SAG-AFTRA's full membership for ratification.
FTC: In Making Disclosures, Size Doesn’t Matter
New FTC Guidelines on Digital Ads
Yesterday, the staff of the Federal Trade Commission issued new guidance to advertisers about how to make effective disclosures in digital advertising. Updating the 2000 "Dot Com Disclosures" guidance, the new guidance, ".com Disclosures: How to Make Effective Disclosures in Digital Advertising," addresses technological developments over the last 10+ years, including the increased use of smart phones for advertising and social media marketing.
FTC Updates Truth-in-Advertising Disclosures
Steps To Consider As SAG-AFTRA Contract Expiration Nears
As we enter the new year, agencies and brands have no doubt heard lots of talk about the impending March 31, 2013 expiration of the SAG commercials contract, AFTRA commercials contract and AFTRA radio contract, and the potential for a strike. What are the implications of this deadline, and what can advertisers do now to prepare?
Nine Frankfurt Kurnit Women Honored As “Super Lawyers”
Nine Frankfurt Kurnit women appeared in The New York Times Magazine’s women "Super Lawyers" list for 2012. The list appeared on December 30th in a special section devoted to women attorneys in the New York metropolitan area.
Frankfurt Kurnit Top Ranked in Best Lawyers and Best Law Firms for 2013
Best Lawyers ranked Frankfurt Kurnit one of the "Best Law Firms" of 2013.
FTC Cracks Down on Deceptive Advertising
FTC Issues Final Version of Green Guides
FTC Seeks Public Comments on Revisions to COPPA
As part of the Federal Trade Commissions ("FTC") efforts to update the "Children's Online Privacy Protection Rule", the FTC has proposed to further modify the rule to clarify its scope and strengthen its protections for children’s personal information. These proposed revisions follow comments previously received by the FTC in 2011.