Frankfurt Kurnit is the go-to law firm for advice on social media marketing, social media platform rules, social media compliance, social media and IP — and a variety of digital advertising technology issues.
We help some of the world’s best-known brands, agencies and production companies advance the social media campaigns that are changing both commerce and culture.
Social Media Regulatory and Self-Regulatory Compliance. The Federal Trade Commission, Securities and Exchange Commission, the National Advertising Division, and other regulators and self-regulatory organizations have been taking a hard look at social media marketing — and we are helping clients identify and mitigate the regulatory risk in their campaigns.
Social Media and Endorsements. Celebrities, endorsers and influencers are often the key to a successful social media campaign. The regulators require transparency and require marketers to carefully vet and monitor the individuals and companies they engage. We help marketers that employ social media influencers comply.
Social Media and IP. We regularly counsel brand and agency clients on how to share and repurpose third-party content without infringing on copyrights, trademarks and publicity rights, and our work at the intersection of IP and new communication technologies distinguishes us from other firms.
Social Media and Employment. As our work and personal lives increasingly overlap, it becomes difficult for employers to regulate what employees say on social media. We advise on whether employee social media posts are protected speech (or whether the employee may be disciplined) — and we help employers draft social media policies that comply with state and federal law.
Social Media and Legal Ethics. Our Legal Ethics & Professional Responsibility Group is at the forefront of lawyers advising attorneys and firms on the proper use of social media. As lawyers ourselves, we are proud to help our colleagues leverage social media in ways that ensure professionalism, secure confidential information and make necessary disclosures.