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Areas of Interest
July 29th, 2022
Streaming Video Sites Are Opening a Whole New World of Virtual Product Placement
Advertising Partner Jeffrey A. Greenbaum is quoted in the article, “Streaming Video Sites Are Opening a Whole New World of Virtual Product Placement” published by Fast Company. The article discusses how streaming services are experimenting with virtual product placements which allow advertisers to include ads in shows after they have finished filming. Jeff is quoted saying, “Something that has the potential to be very interesting and very exciting to advertisers is participating in brand integrations and product placements where you know exactly how the brand is going to be used and how it’s going to look there.”
Read the full article here.
Other Quoted
#FromTheFrontLines: These Entertainment Lawyers Break Down What Black Creatives Are Striking For
Essence spoke with Marcie Cleary on the WGA and SAG-AFTRA strikes over ongoing labor disputes with the Alliance of Motion Picture and Television Producers. View Article
August 18 2023
Future or Fad: Will Headless Brands Rewrite the Book on Branding?
Culture3 quotes Jeremy S. Goldman on the rising popularity of “headless brands” in the blockchain community. Read more.
July 31 2023
Fla. Bar CTA Program Could Be Win For Solos Across The US
Law360 quotes Tyler Maulsby on a recent Florida Bar initiative offering all Florida attorneys a free client trust accounting management service. Read more.
July 20 2023
